disciplines & dependencies

IA should tie in three disciplines: Architecture, Design, and Technology, to meet three objectives: to Inform, to Persuade, and to Entertain. The end-result is a website design, which is not only visually appealing but also functional and usable, hence ensuring User Retention.



The three objectives may be broken down to the following criteria:

Inform - Education, Instruction, Service
Persuade - Promotion, Advertising, Selling
Entertain - Amusement, Interest, Diversion

Like the building of a concrete structure there are raw materials required to bring the architecture to life. In IA, there are also key underlying factors that will directly influence the design and use of the site: these are the context, the message, and the audience.



We need to identify these three dependencies in every project and factor them into the architecture of the website.